The ego-defensive function of attitudes allows consumers to choose products that:
A) protect their self-image.
B) minimize punishment and maximize rewards.
C) are familiar to them.
D) express their values.

Question

Quizplus · Accepted Answer

The ego-defensive function of attitudes is focused on protecting the individual's self-image. Therefore, the products that are chosen are those that will help maintain or enhance their self-image, which could be achieved through association with products that are perceived as high-quality or prestigious.

The Ego-Defensive Function of Attitudes Allows Consumers to Choose Products