In the context of the elaboration likelihood model (ELM), the attractiveness of the person delivering a message and the expertise of the spokesperson of a message are examples of _____.
A) primacy effects
B) central cues
C) peripheral cues
D) recency effects

Question

Quizplus · Accepted Answer

Peripheral cues are factors that influence attitude change through associations with positive or negative features of a stimulus. In the ELM, peripheral cues are contrasted with central cues, which are factors that are directly related to the substance of the message being communicated. The attractiveness of the person delivering a message and the expertise of the spokesperson are examples of peripheral cues, as they are not directly related to the actual content of the message but can still influence attitudes towards it.

In the Context of the Elaboration Likelihood Model (ELM), the Attractiveness