If B = behavior, BI = behavioral intention, $A _ { \text {behavior } }$ =attitude toward performing the behavior, SN = subjective norm, and w1,w2 =empirical weights, the formula for behavioral intentions model is _____.
A) $B \approx B I = w _ { 1 } \left( A _ { \text {behavior } } \right) + w _ { 2 } ( S N )$
B) $B \approx B I = w _ { 1 } \left( A _ { \text {behavior } } - w _ { 2 } ( S N ) \right.$
C) $B \approx B I = w _ { 1 } \left( A _ { \text {behavior } } \right) + w _ { 2 } / \mathrm { SN }$
D) $B \approx B I = w _ { 1 } \left( A _ { \text {behavior } } \right) - w _ { 2 } / \mathrm { SN }$

Question

If B = behavior, BI = behavioral intention, $A _ { \text {behavior } }$ =attitude toward performing the behavior, SN = subjective norm, and  w1,w2 =empirical weights, the formula for behavioral intentions model is _____.
A) $B \approx B I = w _ { 1 } \left( A _ { \text {behavior } } \right) + w _ { 2 } ( S N )$ 
B) $B \approx B I = w _ { 1 } \left( A _ { \text {behavior } } - w _ { 2 } ( S N ) \right.$ 
C) $B \approx B I = w _ { 1 } \left( A _ { \text {behavior } } \right) + w _ { 2 } / \mathrm { SN }$ 
D) $B \approx B I = w _ { 1 } \left( A _ { \text {behavior } } \right) - w _ { 2 } / \mathrm { SN }$

Quizplus · Accepted Answer

The Answer of If B = behavior, BI = behavioral intention, $A _ { \text {behavior } }$ =attitude toward performing the behavior, SN = subjective norm, and  w1,w2 =empirical weights, the formula for behavioral intentions model is _____.
A) $B \approx B I = w _ { 1 } \left( A _ { \text {behavior } } \right) + w _ { 2 } ( S N )$ 
B) $B \approx B I = w _ { 1 } \left( A _ { \text {behavior } } - w _ { 2 } ( S N ) \right.$ 
C) $B \approx B I = w _ { 1 } \left( A _ { \text {behavior } } \right) + w _ { 2 } / \mathrm { SN }$ 
D) $B \approx B I = w _ { 1 } \left( A _ { \text {behavior } } \right) - w _ { 2 } / \mathrm { SN }$

If B = Behavior, BI = Behavioral Intention Abehavior A _ { \text {behavior } }Abehavior ​

If B = Behavior, BI = Behavioral Intention $A _ { \text {behavior } }$