Which of the following statements is true in the context of attitude change theories and persuasion?
A) The attitude toward a brand or product is independent of a schema.
B) If the affect found in a schema can be changed, then the attitude toward a brand or product will change as well.
C) Changing evaluations of an attribute is usually easier than changing the strength of a belief regarding that attribute.
D) A consumer's attitude toward a product remains unaffected by the consumer's feeling about the marketing company.

Question

Quizplus · Accepted Answer

According to the consistency theory, if the affect found in a schema (a previously established belief system) can be changed, then the attitude toward a brand or product will change as well. This means that a change in affect can lead to a change in beliefs and ultimately change in attitudes towards a product or brand. Options A, C, and D are incorrect as they either provide inaccurate information or fail to address the question asked.

Which of the Following Statements Is True in the Context