Social judgment theory uses _____ to explain attitude change.
A) the central route and the peripheral route
B) latitudes of acceptance and latitudes of rejection
C) the utilitarian function and the hedonic function
D) high-involvement and low-involvement hierarchies

Question

Quizplus · Accepted Answer

Social judgment theory uses latitudes of acceptance and latitudes of rejection to explain attitude change. Latitudes of acceptance refer to the range of ideas that a person sees as reasonable or worthy of consideration, while latitudes of rejection refer to the range of ideas that a person sees as unreasonable or unacceptable. Attitudes that fall within a person's latitudes of acceptance are more likely to result in attitude change, while attitudes that fall within their latitudes of rejection are less likely to result in attitude change.

Social Judgment Theory Uses _____ to Explain Attitude Change