According to social judgment theory, if a message is perceived as falling in the latitude of rejection, a _____ occurs.
A) source effect
B) contrast effect
C) primacy effect
D) recency effect

Question

Quizplus · Accepted Answer

According to social judgment theory, when a message is perceived as falling in the latitude of rejection, the audience will experience a contrast effect, meaning that they will actively distance themselves from the message and view it as even more extreme or unacceptable than it may actually be. This stands in contrast to messages that fall within the latitude of acceptance or latitude of non-commitment, which may be viewed more favorably by the audience. The other options (source, primacy, and recency effects) are not directly related to the latitude of rejection.

According to Social Judgment Theory, If a Message Is Perceived