Which of the following consumer attitude models is known as a compensatory model?
A) The balance theory model
B) The elaboration likelihood model
C) The attitude-toward-the-object model
D) The behavioral intentions model

Question

Quizplus · Accepted Answer

The attitude-toward-the-object model is a compensatory model because it assumes that consumers weigh the pros and cons of a product to form an overall attitude toward it. This means that positive attributes can compensate for negative attributes, and overall evaluations are based on an overall assessment of the product. The other models listed are non-compensatory or do not involve overall product evaluations.

Which of the Following Consumer Attitude Models Is Known as a Compensatory