The value-expressive function of attitudes:
A) allows consumers to simplify their decision-making processes.
B) enables consumers to convey their values, self-concept, and beliefs to others.
C) enables consumers to avoid facts or defend themselves from threatening information.
D) allows consumers to develop positive attitudes toward products that enhance their self-image.

Question

Quizplus · Accepted Answer

The value-expressive function of attitudes enables consumers to convey their values, self-concept, and beliefs to others. It serves as a means of expressing their identity and values, allowing them to communicate this information to others through the brands, products, or services they use/endorse.

The Value-Expressive Function of Attitudes