Which of the following types of effect is said to occur when material presented later in a message has the most impact?
A) A recency effect
B) A primacy effect
C) A source effect
D) A peripheral effect

Question

Quizplus · Accepted Answer

A recency effect is when the most recent material presented in a message has the most impact. This can occur when the listener's attention and memory are more focused on the end of the message, leading to better recall and persuasion.

Which of the Following Types of Effect Is Said to Occur