Which of the following is true of the rational decision-making perspective?
A) It assumes that consumers can identify the expected value associated with a purchase.
B) It assumes that consumers often purchase a product based on the feeling attached to it.
C) It assumes that consumers sometimes do not follow a well-planned decision-making process.
D) It takes into account that consumers do not always pursue utilitarian value.

Question

Quizplus · Accepted Answer

The rational decision-making perspective assumes that consumers are rational and can identify the expected value associated with a purchase. This means that consumers consider the costs and benefits of a product before making a purchase decision.

Which of the Following Is True of the Rational Decision-Making