Maurine has been swamped with work for a while. She decides to treat herself to a spa on the weekend. She merely wants to relax and enjoy her day at the spa. Which of the following decision-making perspectives does Maurine's decision illustrate?
A) The behavioral influence decision-making perspective
B) The rational decision-making perspective
C) The experiential decision-making perspective
D) The attribute-based decision-making perspective

Question

Quizplus · Accepted Answer

Maurine's decision to treat herself to a spa based solely on her desire to relax and enjoy her day illustrates the experiential decision-making perspective. This perspective suggests that consumers make decisions based on their emotional responses to products or services and their desire for sensory stimulation or excitement. Maurine is not making a rational decision based on weighing attributes or influenced by external factors; rather, she is focusing on the experience she hopes to have at the spa.

Maurine Has Been Swamped with Work for a While