Fatima wants to purchase a house and has been viewing residential properties for the past two months. She has been searching for information on the Internet and consulting friends and family in order to arrive at a satisfactory decision. Which of the following decision-making approaches is Fatimah employing?
A) The extended decision-making approach
B) The limited decision-making approach
C) The routine decision-making approach
D) The habitual decision-making approach

Question

Quizplus · Accepted Answer

Fatima's decision-making process involves a significant amount of time and effort spent on searching for information and consulting others. This is characteristic of the extended decision-making approach, where consumers engage in an extensive search for information and evaluate multiple alternatives before making a decision. The other options (limited decision-making, routine decision-making, and habitual decision-making) involve less effort and consideration of fewer alternatives.

Fatima Wants to Purchase a House and Has Been Viewing