When Mathew decided to buy a laptop, he searched the Internet for information. However, he could not understand the technical language used in the websites he visited and decided to use product price as an indicator of quality. Which of the following terms best describes Mathew's decision-making process?
A) Habitual decision making
B) Extended decision making
C) Rationalizing
D) Satisficing

Question

Quizplus · Accepted Answer

Mathew's decision-making process can be best described as satisficing, which means he settled for a solution that met his minimum requirements rather than spending more time and effort to find the best option. He did not understand the technical language on the websites, so he relied on a simple criterion (product price) to make his choice.

When Mathew Decided to Buy a Laptop, He Searched the Internet