Don is browsing the Internet to gather information about high-definition DVD players. He wants to gift one to his mother on her birthday. Don's search is an example of a(n) _____.
A) internal search
B) postpurchase search
C) ongoing search
D) prepurchase search

Question

Quizplus · Accepted Answer

Don's search for information about high-definition DVD players is a prepurchase search because he is looking for information to aid him in making a purchase decision. Internal search would refer to a consumer's use of their own memory and experience to make a purchase decision, ongoing search would refer to a consumer's consistent efforts to stay up-to-date on a particular product category, and postpurchase search would refer to a consumer's search for information after they have already made a purchase.

Don Is Browsing the Internet to Gather Information About High-Definition