Marketers position products on the determinant criteria that apply to a specific situation.

Question

Quizplus · Accepted Answer

Marketers analyze the determinant criteria or factors that affect a specific situation or target market and position their products or services accordingly. This approach helps them understand the needs and preferences of the customers and cater to them in the most effective way possible. Therefore, the statement is true.

Marketers Position Products on the Determinant Criteria That Apply to a Specific