The value that consumers believe they will receive from a product has a direct impact on their evaluation of that product.

Question

Quizplus · Accepted Answer

This statement is true. The perceived value of a product is a significant factor in a consumer's decision to purchase it or not. It includes both tangible and intangible benefits that the consumer believes they will receive from the product, such as quality, functionality, convenience, status, and emotional satisfaction. A product with a high perceived value is more likely to be evaluated positively by consumers, leading to higher sales and customer satisfaction.

The Value That Consumers Believe They Will Receive from a Product