As a consumer's level of knowledge increases, he or she is able to focus on criteria that are most important in making a selection and to discount irrelevant information.

Question

Quizplus · Accepted Answer

As consumers become more knowledgeable, they can identify which attributes of a product are most important to them and filter out the irrelevant information. They can make informed decisions based on their needs and preferences. Therefore, the statement is true.

As a Consumer's Level of Knowledge Increases, He or She