Emotions play a big role in _____.
A) attribute-based evaluation
B) affect-based evaluation
C) utilitarian evaluation
D) function evaluation

Question

Quizplus · Accepted Answer

Affect-based evaluation involves how a consumer feels about a product or service and emotions play a big role in this evaluation. Attribute-based evaluation involves evaluating specific features of a product, utilitarian evaluation involves evaluating how well a product or service meets a consumer's functional needs, and function evaluation involves evaluating a product's overall utility or effectiveness.

Emotions Play a Big Role in _____