_____ allow consumers to select products that may perform poorly on one attribute by compensating for the poor performance by good performance on another attribute.
A) Conjunctive rules
B) Disjunctive rules
C) Lexicographic rules
D) Compensatory rules

Question

Quizplus · Accepted Answer

Compensatory rules allow consumers to choose products that may perform poorly on one attribute, but make up for it with good performance on another attribute. Unlike conjunctive and disjunctive rules, which require specific attributes to be met in order to consider a product, compensatory rules allow for trade-offs between different attributes. Lexicographic rules, on the other hand, prioritize one attribute above all others and only consider other attributes if there's a tie.

_____ Allow Consumers to Select Products That May Perform Poorly