Which of the following is true of benefits?
A) They play an important role in the value equation.
B) They represent the performance characteristic of an object.
C) They allow a consumer to diagnose something distinctive about an alternative.
D) They are visually apparent and easily recognizable.

Question

Quizplus · Accepted Answer

Benefits are a key component of the value equation as they represent the advantages or gains that a consumer can derive from purchasing and using a product or service.

Answer: C
 Benefits allow consumers to differentiate between alternatives by highlighting unique advantages or features that one alternative may offer over others.

Answers B and D are incorrect as they do not accurately describe the nature or role of benefits.

Which of the Following Is True of Benefits