The attitude-toward-the-object model represents a _____.
A) noncompensatory approach
B) disjunctive approach
C) conjunctive approach
D) compensatory approach

Question

Quizplus · Accepted Answer

The attitude-toward-the-object model is a compensatory approach, where consumers weigh the pros and cons of a product and make a decision based on the overall evaluation of the product. They take into account multiple attributes of the product and trade them off against each other in making a decision.

The Attitude-Toward-The-Object Model Represents a _____