Question 1

To meet the social and human needs of a target market,it is critical to:

Accepted Answer

Marketing emphasizes the identification and meeting of human and social needs,which can only be known through assessment of the needs of the consumer (as opposed to the organization).

Question 2

Northwestern Hospital has decided to implement peer review.As a clinical leader in the emergency department,you have overall responsibility for ensuring that this is in place by next month.The most important step in this process is to:

Accepted Answer

Once a strategic plan has been developed,the next step is open communication and execution of the specific plan,which,in this instance,is peer review.

Question 3

Pacific Hospital's team develops a process to include staff in development of the mission statement.Which of the following statements would indicate that the staff has been able to develop an effective mission statement?

Accepted Answer

An effective mission statement reflects the values and direction of the organization.Included in the statement are beliefs about individuals,health,practitioners,and the relationship of the organization to practice,research,professionalism,and/or education.

Question 4

Through its strategic planning processes,Pacific Hospital learns that nursing staff members are uncomfortable with utilizing evidence-based practice,and that staff perceives that only limited resources are available to support translation of evidence into their usual practice.Because this issue has been identified,the team determines that a plan of action is required to address the issue.Who should be involved in determining this plan?

Accepted Answer

Departmental managers need to be involved in this phase,which includes development of long-and short-term goals,allocation of resources,and preparation of the budget.

Question 5

The reasons cited by nursing administrators for not planning in a systematic manner include:

Accepted Answer

The nurse manager should participate in strategic planning and quality initiatives with the governing body.Lack of knowledge is a common reason for nonparticipation in planning initiatives.

Question 6

From your observation of planning activities in the organization,you have noticed that planning and decision making occur at various levels of the organization.The nurse manager has overall responsibility for which of the following?

Accepted Answer

The nurse manager should articulate organizational decision making for the criteria model adopted by the organization and monitor ongoing implementation of the plan.

Question 7

Planning is a process designed to achieve goals in dynamic,competitive environments.As a new manager,what is the first step you will undertake to develop a strategic plan of action for a congestive heart failure program?

Accepted Answer

Assessment of the external environment is the first step in the strategic planning process.

Question 8

Shifts such as changes in the percentage of seniors in the population,governmental initiatives in health care,and the influence of income on health status are factors in the __________ environment.

Accepted Answer

The external environment in strategic marketing planning includes the public,competitive,and macro environments.Demographic,social,and political factors are included in the macro environments.

Question 9

The chief nursing officer has to write a strategic plan.The most difficult stage in the strategic planning process is:

Accepted Answer

Determination of strengths,weaknesses,opportunities,and threats requires openness to what is being said and observed and is critical to setting the stage for relevant responses in the latter phases of strategic planning.

Question 10

To conduct assessment of the internal environment,the strategic planning team for Pacific Hospital:

Accepted Answer

Assessment of the internal environment should include all levels of staff and facilitates feedback on effectiveness of strengths and weaknesses of systems and processes within the institution.

Question 11

In implementing the strategic plan for effective utilization of evidence to guide nursing practice at Pacific Hospital,the nursing unit managers take the next step,which is the implementation.Implementation most likely would involve:

Accepted Answer

The previous planning (assessment of internal and external environments,development of a mission and plan,and allocation of resources)has already been completed.The next step involves adapting the strategic plan to the nursing units.

Question 12

The clinic nurse understands that the advantages of planning include:

Accepted Answer

Effective planning means that everyone in the organization manages his own work and sees how it relates to organizational goals.Being proactive means "aggressive planning" that ensures that decisions are improved and are oriented toward organizational goals.

Question 13

As a nursing leadership student,you have had the opportunity to develop a palliative care manual that will be utilized by the palliative care network (PCN)in your region for teaching healthcare professionals.The PCN has requested that you provide a prioritized plan of action for marketing the manual on a regional and state basis.What is the first priority?

Accepted Answer

To put a strategic plan into place for marketing,it is necessary to conduct an external assessment.

Question 14

Nurses are valuable partners in marketing strategies because they:

Accepted Answer

As nurses are directly involved with patients who use services and who are the target group for marketing efforts,nurses have excellent insights into patient needs.

Question 15

After an extensive campaign to ensure that the community surrounding Pacific Hospital has been exposed to the emphasis of excellence in clinical care that occurs through the use of evidence,the marketing team finds that the public perception has changed little.This determination is made possible through:

Accepted Answer

Developing benchmark data at the beginning of a project enables comparison of later data against the benchmark to determine if a marketing plan has met its objectives.

Question 16

A community-based pain management program is being planned for your region.As a coordinator of a home care agency,you have been requested to develop a conceptual framework,mission statement,philosophy,and objectives for the program.In what order will you pursue this endeavor?

Accepted Answer

The development of the mission statement is the first step in defining the purpose and direction of the organization after an assessment has been completed.

Question 17

In assessing the internal environment,the strategic planning team at Pacific Hospital discovers that 90% of staff members have no idea what the current mission statement means.This is most likely related to:

Accepted Answer

A mission statement reflects the beliefs of the organization in relation to those it serves and services provided,and it communicates the direction of an organization.Covey (1990)believes that the process of developing the mission statement is vital to an organization's success and should involve everyone.

Question 18

A private ambulance clinic established a few streets away from Pacific Hospital markets its services as quality-based within caring relationships.The clinic is part of the __________ environment.

Accepted Answer

The competitive environment includes factors and elements that compete for resources with another organization.These elements may include those in public and macro environments.

Question 19

Assessment of the needs of the consumer or client (in developing a strategic marketing plan)focuses on:

Accepted Answer

Assessment of needs takes into account needs of the consumer now and for the future,using a variety of data-gathering techniques.Future orientation aids in anticipating how marketing and programs will need to shift to meet those needs.

Question 20

Which of the following represents a well-written objective?

Accepted Answer

Objectives are specific (begin with word to followed by an action word; specify single result to be achieved; and specify a target date for attainment)and measurable (provide level of accomplishment at the end).

Quiz 16: Strategic Planning, Goal-Setting, and Marketing