Question 1

Which of the following represents an effective goal statement?

Accepted Answer

Goals formalize targets for an organization.Objectives include the word to and an action word,and specify dates for attainment.Mission statements convey values and beliefs of the organization.

Question 2

Benchmarks in the strategic marketing planning process are useful in:

Accepted Answer

Establishing benchmarks enables assessment of the achievements of programs.

Question 3

The executive team at Hospital XYZ develops a polished strategic plan that includes a mission statement,goals,objectives,and a business plan for various initiatives in the plan.The executive team involves the marketing team,so that the plan can be communicated internally and externally.After 2 years,no significant progress has been made toward any of the goals.What has been omitted in the plan?

Accepted Answer

Without integration of financial planning and allocation resources,planning becomes disconnected from execution of the plan.

Question 4

After a year,the staff at Pacific Hospital is frustrated,and implementation of evidence-based practice has gone poorly.In responding to this situation,the strategic planning team at Pacific Hospital:

Accepted Answer

To determine next steps,the team needs to return to the staff members who are involved in the implementation and find out what challenges,issues,and obstacles have occurred.This is essential to refining and revising the initial plan.

Question 5

A clinic nurse developed objectives for a diabetic education program.The characteristics of well-written objectives include that they should be what?

Accepted Answer

The S.M.A.R.T.acronym describes the attributes of objectives: specific,measurable,agreed upon,reasonable (achievable),and time-bound.

Quiz 16: Strategic Planning, Goal-Setting, and Marketing

Which of the following represents an effective goal statement?

Benchmarks in the strategic marketing planning process are useful in:

After a year,the staff at Pacific Hospital is frustrated,and implementation of evidence-based practice has gone poorly.In responding to this situation,the strategic planning team at Pacific Hospital:

A clinic nurse developed objectives for a diabetic education program.The characteristics of well-written objectives include that they should be what?