Apple decides to reallocate resources by curtailing online ad budgets and investing heavily in scratch-resistant Sapphire, the material that differentiates the Apple Watch from rival wearable computing device brands. What is MOST LIKELY the reason for Apple's reallocation of resources?
A)making critical value chain activities less effective
B)supporting the new strategic initiative of the brand
C)signaling commitment to online sales of the brand
D)signaling commitment to offline sales of the brand
E)impeding the efforts of rivals to hoard Sapphire

Question

Quizplus · Accepted Answer

Apple's reallocation of resources signals a commitment to investing heavily in scratch-resistant Sapphire, which differentiates the Apple Watch from rival wearable computing device brands. This supports the new strategic initiative of the brand, indicating that they are prioritizing the development of new and innovative products and enhancing their competitive advantage over rivals.

Apple Decides to Reallocate Resources by Curtailing Online Ad Budgets