The high level of competition in direct marketing is due to ________.
A) high control over postal rates and paper costs
B) high profitability of existing direct marketers
C) low technological requirements for Web access
D) ease of entry into direct marketing

Question

Quizplus · Accepted Answer

The ease of entry into direct marketing attracts many new entrants, leading to a high level of competition in the industry. Additionally, technological advancements have lowered the barriers to entry even further, making it easier for smaller players to compete with established direct marketers.

The High Level of Competition in Direct Marketing Is Due