A way to collect,store,and use relevant information about customers is ________.
A) marketing information systems
B) database retailing
C) marketing research
D) one-on-one research
Correct Answer:
Verified
Q6: The high level of competition in direct
Q7: Direct marketers are most affected by which
Q8: Direct marketers are typically divided into two
Q9: The promotional strategy of shopping networks _.
A)
Q10: Multichannel and omnichannel channel retailing both engage
Q12: Infomercials are generally broadcast _.
A) at peak
Q13: Direct marketing is increasingly used by store-based
Q14: A retailer keeps an updated record of
Q15: Direct marketing is increasingly used by store-based
Q16: Conventional vending machines are generally not considered
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