Conventional vending machines are generally not considered as a form of direct marketing since ________.
A) most transactions involve beverages, food items, and cigarettes
B) consumers do not complete transactions via mail, phone, fax, or computer
C) the transaction is automated
D) no credit or checks are involved as part of the transaction

Question

Quizplus · Accepted Answer

Direct marketing involves communicating directly with individual consumers to obtain a response or transaction, typically through mail, phone, fax, or computer. Vending machines, on the other hand, do not involve any human interaction or communication beyond the automated transaction of goods. As such, they are generally not considered a form of direct marketing.

Conventional Vending Machines Are Generally Not Considered as a Form