Which of these is not a strategic business advantage of direct marketing?
A) Products can be examined prior to purchase.
B) Reduced inventories can be held.
C) A very large geographic area can be efficiently covered.
D) Customers encounter no crowds or parking congestion.

Question

Quizplus · Accepted Answer

Examining products prior to purchase is not a strategic business advantage of direct marketing, as customers cannot physically inspect the products and must rely on product descriptions, images, and reviews. The other options listed (reduced inventories, efficient geographic coverage, and avoiding crowds/parking congestion) are indeed strategic advantages of direct marketing.

Which of These Is Not a Strategic Business Advantage of Direct