A direct marketer can economically appeal to the needs of a particular customer segment through ________.
A) regional editions of catalogs
B) infomercials
C) specialogs
D) micro-merchandising

Question

Quizplus · Accepted Answer

Specialogs are specialized catalogs designed to appeal to specific customer segments, allowing direct marketers to economically target their marketing efforts.

A Direct Marketer Can Economically Appeal to the Needs of a Particular