A retailer keeps an updated record of its customers' purchases,method of payment,and size and color preferences.This illustrates ________.
A) the 80-20 principle
B) database retailing
C) direct marketing
D) Web retailing

Question

Quizplus · Accepted Answer

The retailer keeping an updated record of its customers' purchases, method of payment, and size and color preferences illustrates database retailing, which involves the use of customer data to tailor marketing efforts and create personalized experiences.

A Retailer Keeps an Updated Record of Its Customers' Purchases,method