Multichannel and omnichannel channel retailing both engage in ________.
A) nonstore retailing
B) store-based retailing
C) vertically integrated marketing
D) channel control retailing

Question

Quizplus · Accepted Answer

Both multichannel and omnichannel retailing involve nonstore retailing, which refers to selling products without using physical stores as the primary point of contact with customers. In multichannel retailing, a company uses multiple channels to sell products, such as online and in physical stores. In omnichannel retailing, the company seamlessly integrates all channels so that customers can shop through any channel and receive a consistent shopping experience. Both types of retailing involve nonstore channels, making option A the correct answer. The other options are not relevant to the definition of multichannel and omnichannel retailing.

Multichannel and Omnichannel Channel Retailing Both Engage in ________