What are the attributes, features, or potential benefits that consumers consider when reviewing possible solutions to a problem?
A) choice criteria
B) benefit criteria
C) compensatory criteria
D) evaluative criteria

Question

Quizplus · Accepted Answer

Evaluative criteria are the attributes or features that consumers consider when evaluating possible solutions to a problem. These criteria can include things like quality, price, features, brand reputation, and more. By evaluating different options based on these criteria, consumers can make an informed decision about which solution is the best fit for their needs.

What Are the Attributes, Features, or Potential Benefits That Consumers