What are the two major types of evaluation processes?
A) utilitarian-based and hedonic-based
B) feature-based and benefit-based
C) affect-based and attribute-based
D) superordinate and subordinate

Question

Quizplus · Accepted Answer

The two major types of evaluation processes are affect-based and attribute-based. Affect-based evaluations are based on emotions or feelings towards the product or service, while attribute-based evaluations are based on the consumer's assessment of specific attributes or features of the product or service. Utilitarian-based, hedonic-based, feature-based, benefit-based, superordinate, and subordinate classifications are not the two major types of evaluation processes.

What Are the Two Major Types of Evaluation Processes