When consumers make a decision regarding which laptop computer to purchase, they consider things such as hard disk size, speed, weight, screen size, and so on and the benefits received from each of these features. Which part of the evaluation of alternatives process do these attributes, features, and benefits make up?
A) evaluative criteria
B) choice criteria
C) consideration set
D) evaluative set

Question

Quizplus · Accepted Answer

Evaluative criteria are the attributes, features, or benefits that consumers consider important when evaluating alternatives during the purchase decision-making process. These criteria often vary by product category and individual consumer preferences, and they play a significant role in determining which product a consumer ultimately chooses. In the case of laptop computers, hard disk size, speed, weight, and screen size are all common evaluating criteria that consumers might consider when making a purchase decision.

When Consumers Make a Decision Regarding Which Laptop Computer to Purchase