Andy will be selling season tickets at a football stadium. He used to sell sound systems for theatres. What is one of the key differences he can expect to find?
A) The customer will select and evaluate entertainment on the basis of search services.
B) Customers are engaged in this as a low-involvement product.
C) A consumer will use experience qualities to evaluate the football stadium.
D) The consumer realizes that the selling process is difficult because of the product.
Correct Answer:
Verified
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