Ralph and Shane have been best friends for over twenty years and they influence each other's shopping choices.When they are shopping for perfumes, however, Ralph picks a perfume endorsed by his basketball idol and Shane opts for a perfume endorsed by his favorite pop singer.In this case, which of the following principles of influence has affected the purchases made by Ralph and Shane?
A)Reciprocation
B)Liking
C)Scarcity
D)Consistency
E)Transparency

Question

Quizplus · Accepted Answer

Liking is a principle of influence whereby people are more likely to be persuaded by people who they like.

Ralph and Shane Have Been Best Friends for Over Twenty