Which of the following is true of choosing attention-getters for persuasive messages?
A)For external persuasive messages, the primary means of gaining attention is demonstrating a business need.
B)Compared to external persuasive messages, there is more flexibility in choosing attention-getters for internal messages.
C)Issuing a challenge is a poor attention-getter, and its use should be avoided in persuasive messages.
D)Posting a testimonial is a good attention-getter, which can be used for external messages.
E)The primary purpose of an attention-getter is to express gratitude toward the reader.

Question

Quizplus · Accepted Answer

The first task of most persuasive messages is to gain the attention of your readers. You can do this in a variety of ways, including asking a rhetorical question, providing a compelling or interesting fact, revealing a compelling statistic, issuing a challenge, or posting a testimonial. For internal persuasive messages, the primary means of gaining attention is demonstrating a business need-a gap between what is and what could be.

Which of the Following Is True of Choosing Attention-Getters for Persuasive