Which of the following is true of persuasion through reason and emotion?
A)Most people justify business decisions based on emotions.
B)To be effective, business communicators should avoid injecting emotions into their persuasive messages.
C)Persuading customers does not need to involve any emotional element because customers do not possess any emotional attachments to products and services.
D)Business communicators understand that resistance to ideas, products, and services is often emotional.
E)To be effective, sales-related communications should avoid appealing to the core emotional benefits of products, services, and ideas.

Question

Quizplus · Accepted Answer

Most people justify their business decisions based on the soundness of ideas, not feelings. Savvy business communicators, however, understand the importance of injecting emotion into their persuasive messages. While they appreciate the place of reason in business and consumer decisions, they understand that resistance to ideas, products, and services is often emotional.

Which of the Following Is True of Persuasion Through Reason