In which of the following cases the use of "you-voice" is most likely to be appropriate?
A)To emphasize shared work goals in internal persuasive messages
B)To emphasize reader benefits in external persuasive messages
C)To deemphasize self-centeredness in internal persuasive messages
D)To emphasize objectivity in persuasive messages
E)To emphasize neutrality in persuasive messages

Question

Quizplus · Accepted Answer

One of the primary strategies you can use to personalize persuasive messages is your selection of voice-either you-voice, we-voice, I-voice, or impersonal voice. Generally, you-voice is more effective in external persuasive messages to customers and clients because it emphasizes the benefits they receive from your products and services. From the customer's perspective, the you-voice shows them that they are the center of attention. Refer to table 9.2.

In Which of the Following Cases the Use of "You-Voice