Which of the following is true of external persuasive messages?
A)They focus more on promoting ideas.
B)They are more direct than internal persuasive messages.
C)They are more explicit than internal persuasive messages.
D)They focus more on promoting services.
E)They focus more on the use of the we-voice.

Question

Quizplus · Accepted Answer

Internal messages more often focus on promoting ideas, whereas external messages more often focus on promoting products and services. Also, internal persuasive messages tend to be slightly more direct and explicit, and they tend to be based on logical appeals. In contrast, external persuasive messages tend to be slightly more indirect and implicit, and they tend to be based on emotional appeals.

Which of the Following Is True of External Persuasive Messages