In the context of mass sales messages, which of the following is the first step in the AIDA approach?
A)Gaining attention
B)Generating interest
C)Calling to action
D)Building desire
E)Gathering information about competitors' products

Question

Quizplus · Accepted Answer

The model used most successfully for mass sales messages is the AIDA approach: attention, interest, desire, and action. This approach begins and ends like other persuasive messages; it must first gain attention and it should end with a specific call to action.

In the Context of Mass Sales Messages, Which of the Following