Some marketers believe the Internet will eventually replace traditional forms of advertising.Others disagree.Which of the following weaknesses of the Internet would support those who disagree?
A)Lack of reliability of the research numbers generated
B)Its inability to provide in-depth information
C)Its inability to offer sight and sound
D)Its lack of sales potential
E)Its lack of creativity

Question

Quizplus · Accepted Answer

The lack of reliability of the research numbers generated on the Internet can be a significant weakness, as it may lead to inaccurate targeting and measurement of advertising effectiveness, supporting those who believe traditional advertising will not be completely replaced.

Some Marketers Believe the Internet Will Eventually Replace Traditional Forms