Recent press releases about what is going on in the company are available at the ArvinMeritor Web site.Anyone doing research on the company has access to these stories.In this way,ArvinMeritor uses the Internet as a(n)_____ tool.
A)sales promotion
B)personal selling
C)direct marketing
D)public relations
E)advertising

Question

Quizplus · Accepted Answer

ArvinMeritor uses the Internet as a tool for public relations. This is evident from the fact that they are providing press releases about what's going on in the company, which is a typical PR activity.

Recent Press Releases About What Is Going on in the Company