Interactive TV,interactive CD-ROMs,kiosks,and interactive phones:
A)are viewed by businesses as breaches of consumer rights to privacy.
B)can be used as contributors to an IMC program.
C)cannot be linked with traditional advertising media.
D)will replace the Internet in most IMC programs.
E)are not viewed as being viable elements within a well-designed IMC program.

Question

Quizplus · Accepted Answer

Interactive TV, interactive CD-ROMs, kiosks, and interactive phones are all examples of interactive media that can be used as contributors to an IMC program. These technologies allow for a more engaging and personalized experience for consumers, which can help build brand awareness and loyalty. Including these elements in an IMC program can create a more comprehensive and effective marketing strategy.

Interactive TV,interactive CD-ROMs,kiosks,and Interactive Phones