Which of the following is an Internet specific measure?
A)Recall tests
B)Retention tests
C)Sales
D)Return on investment (ROI)
E)Cost per conversion

Question

Quizplus · Accepted Answer

Cost per conversion is an Internet specific measure as it calculates the cost incurred to convert a website visitor into a customer or lead on the internet. The other options such as recall tests, retention tests, sales, and return on investment (ROI) are not specific to the internet and can be used for any form of marketing or advertising.

Which of the Following Is an Internet Specific Measure