Advertisers create emotional advertising appeals by using:
A)comparative advertisements.
B)feature appeals.
C)transformational advertising.
D)news appeals.
E)popularity appeals.

Question

Quizplus · Accepted Answer

Transformational advertising appeals aim to create a positive emotional experience for the consumer by linking the product to a desired emotional state or experience, such as happiness, confidence, or success. This often involves storytelling, relatable characters, and aspirational lifestyles. Comparative advertisements focus on product comparisons with competitors, feature appeals highlight specific product attributes, news appeals often use a sensational or urgent tone to grab attention, and popularity appeals rely on celebrity endorsements or social proof.

Advertisers Create Emotional Advertising Appeals by Using