Transformational advertising can differentiate a product or service by:
A)convincing a consumer of the superior performance of a brand.
B)making the consumption experience more meaningful,exciting and enjoyable.
C)making a consumption experience last longer.
D)showing performance superiority of one brand over another.
E)proving brand superiority.

Question

Quizplus · Accepted Answer

Transformational advertising aims to create a strong emotional connection between the consumer and the brand by making the consumption experience more meaningful, exciting, and enjoyable. This emotional connection can differentiate the brand from its competitors and generate long-term loyalty among consumers. Option A, D, and E focuses on proving brand superiority based on performance, which can also be achieved through other forms of advertising such as comparative advertising. Option C is too vague and does not align with the concept of transformational advertising.

Transformational Advertising Can Differentiate a Product or Service By