Advertising appeals that portray people in an advertisement as experiencing an arousing,upbeat and/or exciting benefit or outcome from using a product or service are relying on:
A)informational integration.
B)rational integration.
C)mood transfer.
D)emotional integration.
E)outcome integration.

Question

Quizplus · Accepted Answer

Advertising appeals that focus on arousing, upbeat, and exciting benefits or outcomes are primarily relying on emotional integration. Emotional appeals are designed to evoke strong emotional responses from viewers and create a positive emotional association with the product or service being advertised. In this case, the advertiser is trying to convey that the use of the product will lead to positive emotions and experiences, which will in turn make the viewer more likely to purchase the product.

Advertising Appeals That Portray People in an Advertisement as Experiencing