Question 1

Caleb's job at a marketing research firm is to provide technical assistance with questionnaire design.Which of the following best describes Caleb's job title?

Accepted Answer

Caleb's job description, as stated, aligns best with that of a research assistant, as he provides technical assistance with questionnaire design. The other options do not necessarily specify this type of job duty or level of responsibility.

Question 2

Claire believes she is a moral person,but she does believe that it is acceptable to tell a lie in certain situations.Which of the following term best reflects Claire's beliefs?

Accepted Answer

The answer of Claire believes she is a moral person,but...

Question 3

When J.D.Power and Associates sell the results of its research studies on new-car satisfaction to automobile producers,J.D.Power is acting as a:

Accepted Answer

J.D.Power and Associates sells the results of its research studies on new-car satisfaction to multiple automobile producers, which makes it a syndicated service. Syndicated services involve the sale of standardized research reports that are sold to multiple customers. A pseudo-research supplier provides the appearance of conducting research without actually doing so. A cross-functional team is a group of employees from different departments that work together on a common project or task. Custom research suppliers conduct specialized research tailored to specific clients' needs.

Question 4

Which of the following is NOT a problem a marketing research director typically faces?

Accepted Answer

The other three options are common problems that marketing research directors typically face. However, lack of proper tools is not one of the issues as there are various software and technology available that aid in conducting research properly.

Question 5

The purpose of a push poll is to push consumers into a pre-determined response.

Accepted Answer

The purpose of a push poll is to influence or manipulate the respondent into a desired response rather than to gather unbiased opinions or information.

Question 6

A possible advantage of an outside research supplier over an in-house research department is that it may be possible for the outside supplier to conduct the project:

Accepted Answer

The answer of A possible advantage of an outside research...

Question 7

Commercial providers of marketing research services are called:

Accepted Answer

Commercial providers of marketing research services are commonly known as research suppliers. They provide research services to organizations who either don't have the resources or an in-house team to conduct market research. Research suppliers may specialize in specific research methodologies or industries, or they may be full-service providers who offer a range of research services to their clients.

Question 8

_____ is the application of morals to business behavior related to the exchange environment.

Accepted Answer

Marketing ethics is the application of moral principles and values to organizations' marketing behavior, activities, and decisions related to the exchange environment. It involves evaluating and regulating market practices and promoting ethical conduct within the industry. The other options are not directly related to business behavior in the exchange environment. Moral relativism is the belief that moral truths are relative to individuals and cultures. Moral idealism emphasizes moral principles and values as the foundation of all human actions. Marketing idealism is a marketing philosophy that focuses on producing products that benefit society, rather than just meeting consumer demands or maximizing profits.

Question 9

Which of the following can effectively serve as a link between management and the research specialist?

Accepted Answer

The marketing research director typically has the responsibility to bridge the gap between management and research specialists, ensuring that research aligns with business objectives and is communicated effectively.

Question 10

Which term reflects the degree to which one bases one's morality on moral standards?

Accepted Answer

The answer of Which term reflects the degree to which...

Question 11

Pseudo-research is undertaken to support a specific claim in a legal action or to represent some advocacy group.

Accepted Answer

This is advocacy research.

Question 12

A research organization that specializes in studies about advertising effectiveness is an example of a(n):

Accepted Answer

A standardized research service is an organization that specializes in conducting research studies for different clients according to standardized methodologies. These organizations often have expertise in a particular area, such as advertising effectiveness, and can provide clients with reliable and consistent research findings.

Question 13

The obligation on the part of the researcher to protect the identity of an individual research respondent is a matter of confidentiality.

Accepted Answer

Confidentiality is the principle of keeping information about research participants confidential and protected. This includes protecting their identities as well as any personal information they provide during the research process. It is the researcher's ethical and legal responsibility to take steps to safeguard the confidentiality of research participants.

Question 14

When AT&T hires a research agency to conduct research tailored to it's unique needs,this is called:

Accepted Answer

Custom research is specifically designed to meet the unique needs of a particular organization or company. In this case, AT&T has hired a research agency to conduct research tailored to its specific needs, indicating that it is custom research. Syndicated research involves the sale of research reports to multiple clients, while limited research involves a narrower scope of research within a specific area. Commercial research is a broad term that encompasses all types of research conducted for commercial purposes.

Question 15

An Institutional Review Board (IRB)is a committee that carefully reviews a proposed research design to try to make sure the proposed research will satisfy the research objectives.

Accepted Answer

IRB's review a proposed research design to try to make sure that no harm can come to any research participant.

Question 16

All of the following are advantages of in-house research EXCEPT:

Accepted Answer

In-house research may lack objectivity as employees may have biases towards the company and its products. However, in-house research has advantages such as quick turn-around, better collaboration with employees, and lower costs as compared to outsourcing research to external agencies.

Question 17

One key question that can be used to determine whether a research participant is being treated ethically as a result of an experimental procedure is "Can the research subject be easily returned to his or her initial state?"

Accepted Answer

This question is based on the principle of non-maleficence in research ethics. If a participant can be easily returned to their initial state, it means that the experiment has not caused any harm or negative effects that cannot be reversed. This is an important consideration in ensuring ethical treatment of research participants.

Question 18

Which of the following errors become more prominent when research studies are rushed?

Accepted Answer

Rushed research studies are more prone to errors in several areas, including conducting a study that is not needed, addressing the wrong issue, and sampling difficulties. Therefore, all of the above choices are correct.

Question 19

Rob provides leadership in research efforts and integrates all staff-level research activities in the firm in which he is employed.Rob's job title is:

Accepted Answer

The job title that best fits the given description is "director of marketing research". As per the description, the role involves providing leadership in research efforts and integrating all staff-level research activities in the firm, which indicates a higher-level position than a research analyst or associate. Also, the job does not seem to be limited to decision support systems, making option C less likely. Hence, option D is the best choice.

Question 20

When a respondent in a research study agrees to participate in the research study,this is known as:

Accepted Answer

Informed consent is the agreement given by a participant in a research study after being informed about the study's purpose, procedures, potential risks, and benefits. It ensures that the participant has voluntarily agreed to participate in the research study with a clear understanding of what it entails. A right to privacy refers to the participant's right to keep their personal information confidential. Jamming refers to an interference in the communication process, whereas forecasting refers to predicting future events.

Quiz 4: The Human Side of Marketing Research: Organizational and Ethical Issues