Question 1

What type of variable is "dollar sales volume"?
A)continuous variable
B)independent variable
C)categorical variable
D)classificatory variable

Accepted Answer

Dollar sales volume is a quantitative variable that can take on any numerical value within a certain range, and therefore it is classified as a continuous variable.

Question 2

A written statement of the research design is called a:
A)research hypothesis
B)research proposal
C)research question
D)research summary

Accepted Answer

A research proposal outlines the research design, methodology, sample, and data collection procedures for a research study.

Question 3

A variable that can take on a range of values that correspond to some quantitative amount is called a:
A)categorical variable
B)continuous variable
C)classificatory variable
D)independent variable

Accepted Answer

A continuous variable can take on any value within a particular range, while a categorical variable consists of distinct categories or groups. A classificatory variable is not a commonly used statistical term. An independent variable is a variable that is manipulated by the researcher to determine its effect on the dependent variable. Therefore, the best choice is B, which fits the definition of a variable that can take on a range of quantitative values.

Question 4

A preliminary study of background information that led up to the current situation is called a ____________________.

Accepted Answer

The answer of A preliminary study of background information that...

Question 5

Sharon is a marketing professor who received a grant from the National Marketing Association to study how employees make marketing decisions in cross-functional groups.Sharon's research is:
A)applied marketing research
B)dependent marketing research
C)funded marketing research
D)analytical marketing research

Accepted Answer

Sharon's research is funded by the National Marketing Association, making it funded marketing research.

Question 6

In the statement: "Years of sales experience is an important predictor of dollar sales performance," what type of variable is "dollar sales performance"?
A)dependent variable
B)categorical variable
C)classificatory variable
D)independent variable

Accepted Answer

"Dollar sales performance" is the variable that is predicted or affected by "years of sales experience," making it the dependent variable.

Question 7

"What is to be measured in this research study?" is a fundamental question to ask at the ____________________ stage of a research design.

Accepted Answer

The answer of "What is to be measured in this...

Question 8

____________________ is an interview technique that tries to draw deeper and more elaborate explanations from a discussion with a decision maker.

Accepted Answer

The answer of ____________________ is an interview technique that tries...

Question 9

What type of variable is "gender"?
A)continuous variable
B)primary variable
C)dependent variable
D)categorical variable

Accepted Answer

Gender is a categorical variable, which means that it is a type of variable that can be divided into groups or categories. In this case, the categories are male and female.

Question 10

A ____________________ is a written expression of the key question(s)that a research user wishes to answer.

Accepted Answer

The answer of A ____________________ is a written expression of...

Question 11

All of the following are types of variables EXCEPT:
A)continuous
B)categorical
C)constant
D)dependent

Accepted Answer

"Constant" is not a type of variable, as it implies a value that does not change. The other options are all types of variables.

Question 12

Lance is studying consumers to determine how they decide to use credit in purchase situations.In this case,consumers are the ____________________.

Accepted Answer

The answer of Lance is studying consumers to determine how...

Question 13

Studying variables measured at more than one unit of analysis is called:
A)cross-functional analyses
B)hierarchical analyses
C)dependent analyses
D)multi-level analyses

Accepted Answer

Multi-level analysis, also known as hierarchical analysis, involves studying variables at multiple levels of analysis, such as individuals, groups, and organizations. This approach recognizes that variables can have different effects at different levels, and allows for a more nuanced understanding of complex phenomena.

Question 14

In the statement: "Years of sales experience is an important variable in predicting unit sales performance," what type of variable is "years of experience"?
A)dependent variable
B)independent variable
C)categorical variable.
D)classificatory variable

Accepted Answer

"Years of sales experience" is an independent variable because it is the variable that is being used to predict the dependent variable, "unit sales performance." Categorical and classificatory variables refer to variables that are classified into categories, whereas "years of sales experience" is a continuous numerical variable.

Question 15

Which of the following expresses the research objectives in terms of questions that can be addressed by research?
A)situation analysis
B)dependent variable
C)research question
D)independent variable

Accepted Answer

Research questions are specific questions that research aims to answer. They are usually formulated after a situation analysis and help to guide the research process. A dependent variable is the variable being studied or measured and an independent variable is the variable that is being manipulated in the study.

Question 16

Tables placed in a research proposal that are exact representations of the actual tables that will show results in the final report but contain hypothetical results are called:
A)dummy tables
B)surrogate tables
C)interim tables
D)placeholder tables

Accepted Answer

Dummy tables are used in a research proposal to provide a visual representation of the expected findings in the final report. They help the reader understand the structure of the research and anticipate the results. The data in the dummy tables are hypothetical, and may be based on assumptions or sample data.

Question 17

A statement such as: "If our new soft drink reaches a local market share of one percent after nine months of test marketing the product in St.Louis,we will launch the product nationally," is an example of a:
A)hypothesis
B)situation analysis
C)managerial action standard
D)problem definition

Accepted Answer

The statement is a clear and specific managerial action standard, outlining a specific goal and the action to be taken if that goal is achieved. It does not suggest a hypothesis, analyze a situation, or define a problem.

Question 18

In research,anything that varies or changes from one instance to another is called a:
A)variable
B)constant
C)category
D)classification

Accepted Answer

Anything that varies or changes from one instance to another is called a variable. This is a fundamental concept in research as variables are manipulated and measured in order to study their relationship and impact on outcomes. Examples of variables include age, gender, education level, treatment type, etc.

Question 19

Something that does not change from one instance to another is called a:
A)hypothesis
B)constant
C)variable
D)category

Accepted Answer

A constant is a factor that remains the same in each instance or throughout an experiment. A hypothesis is an educated guess that is subject to change as more evidence is gathered. A variable is a factor that can change in each instance or throughout an experiment. A category is a grouping of items based on shared characteristics, which can vary from one instance to another.

Question 20

A statement such as: "If we increase price five percent,sales will likely drop eight percent or more," is an example of a:
A)hypothesis
B)dependent variable
C)problem definition
D)research objective

Accepted Answer

The statement presents an idea or prediction that suggests a cause-and-effect relationship between price increase and sales drop, which is a hypothesis. The other choices such as dependent variable, problem definition and research objective are not relevant in this context.

Quiz 5: Problem Definition: Jump-Starting the Research Process

What type of variable is "dollar sales volume"?

A written statement of the research design is called a:

A variable that can take on a range of values that correspond to some quantitative amount is called a:

A preliminary study of background information that led up to the current situation is called a ____________________.

Sharon is a marketing professor who received a grant from the National Marketing Association to study how employees make marketing decisions in cross-functional groups.Sharon's research is:

In the statement: "Years of sales experience is an important predictor of dollar sales performance," what type of variable is "dollar sales performance"?

"What is to be measured in this research study?" is a fundamental question to ask at the ____________________ stage of a research design.

____________________ is an interview technique that tries to draw deeper and more elaborate explanations from a discussion with a decision maker.

What type of variable is "gender"?

A ____________________ is a written expression of the key question(s)that a research user wishes to answer.

All of the following are types of variables EXCEPT:

Lance is studying consumers to determine how they decide to use credit in purchase situations.In this case,consumers are the ____________________.

Studying variables measured at more than one unit of analysis is called:

In the statement: "Years of sales experience is an important variable in predicting unit sales performance," what type of variable is "years of experience"?

Which of the following expresses the research objectives in terms of questions that can be addressed by research?

Tables placed in a research proposal that are exact representations of the actual tables that will show results in the final report but contain hypothetical results are called:

A statement such as: "If our new soft drink reaches a local market share of one percent after nine months of test marketing the product in St.Louis,we will launch the product nationally," is an example of a:

In research,anything that varies or changes from one instance to another is called a:

Something that does not change from one instance to another is called a:

A statement such as: "If we increase price five percent,sales will likely drop eight percent or more," is an example of a: